Although he wasn't a trial attorney, Dale Carnegie knew a thing or two about persuasive speaking. As litigators, much of our communication tends to be persuasive, but never more so than in a jury trial. This article considers methods to persuade your jury, from opening statements through closing arguments, applying the tried-and-true framework for influential speaking attributable to Carnegie himself: “Tell the audience what you're going to say, say it; then tell them what you've said.” 

Republished with permission.